Customer satisfaction and perspectives on the quality of service at a clinical laboratory

Carolina Girard Hormann, Kênia Darós Zanette, Flavia Martinello

Abstract


This study aimed to assess customer satisfaction and perspectives on the quality of care provided by an accredited private clinical laboratory. A customer satisfaction survey was designed, validated, and used to assess the opinion of 319 randomly selected participants about the quality  attributes of a private clinical laboratory. The points evaluated on a Likert scale were analyzed using the mean ranking (RM) and the others using descriptive statistics. The correlation between the data was also statistically assessed. 59% of the participants were female, between 31 and 50 years old, went to the laboratory for routine tests, and chose the laboratory based on medical advice. The RM of the reception and collection attributes was more significant on a Likert scale than 4.9. In the opinion of the clients, the point that has the most influence on the choice of the clinical laboratory is the qualification of the professionals, and the one that least interferes is the location. It was observed that older clients are more likely to recommend the laboratory. And that the waiting time is one of the points to be improved. Still, 99% of customers were satisfied with the laboratory's services. This fact does not necessarily reflect the technical quality of the laboratory, which is demonstrated by the quality stamp and accreditation of the clinical laboratory. 


Keywords


clinical laboratory techniques, accreditation; quality stamp; customer satisfaction survey; service quality



DOI: http://dx.doi.org/10.14450/2318-9312.v35.e3.a2023.pp394-406

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Copyright (c) 2023 Carolina Girard Hormann, Kênia Darós Zanette, Flavia Martinello

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Infarma - Ciências Farmacêuticas

ISSN - 2318-9312 (Versão eletrônica)

ISSN - 0104-0219 (Versão impressa)

Conselho Federal de Farmácia - CFF

SHIS QI 15 Lote "L" - Lago Sul - Brasília - DF

CEP: 71635-615 - Fone: (61)3878-8751

e-mail:infarma@cff.org.br

Diretoria

Walter da Silva Jorge João, Presidente do Conselho Federal de Farmácia

Lenira da Silva Costa, Vice-Presidente do Conselho Federal de Farmácia

João Samuel de Morais Meira, Tesoureiro do Conselho Federal de Farmácia

Luiz Gustavo de Freitas Pires, Secretário-Geral do Conselho Federal de Farmácia